Applied for a 1-hour course: NC CIE, NC CPE, NC CFP, and NC CLE.  

7:30 am Door Open
7:45 am Announcements
8:00 am Presentation
9:00 am CE Ends

Title- Trademarks, Technology, and Tomorrow: Protecting Brand Identity (and Clients) in the Age of AI

Abstract- In an era of rapid innovation, small businesses face new challenges and opportunities in protecting their brand identity. This presentation introduces the fundamentals of trademark law—what trademarks are, why they matter, and how they safeguard business identity. We will explore the varieties and advantages of trademark protection, key registration challenges, and best practices for managing trademarks strategically. The discussion will then pivot to the growing influence of artificial intelligence on the practice of law and intellectual property rights. 

Ryan Luft

Ryan Luft is a business and trademark attorney and founding partner of Luft Tumlin PLLC in Greensboro, North Carolina. He advises companies, executives, and entrepreneurs on corporate governance, commercial contracts, and brand protection strategies. With a focus on practical, business-oriented solutions, Ryan helps clients anticipate risks and align their legal frameworks with long-term growth objectives. His firm serves as outside counsel to businesses across multiple industries, providing tailored legal support that combines precision with accessibility.